The Magical Surprise

Pears x Disney Frozen, a magical partnership that gave every little girl a chance to live her dream of feeling like a Princess everyday. The magic of Frozen along with the love and gentleness of Pears came together to a unique campaign called #LikeAPrincess. Pears launched limited edition Disney Frozen branded product and gave away a complimentary Frozen necklace with a pack. The campaign received an overwhelming response across platforms.