Charged With Avengers !

Powerful, iconic, charged, thunderous and unarguably the most iconic drink of the year! With an objective to deepen the brand’s engagement with millennials and youth, the cans and PET bottles of Thums Up No Sugar featured illustrations of four Marvel Avengers - Thor, Iron Man, Hulk and Black Widow. These Super Heroes share the attributes with the brand, that talks about ‘challenging yourself to unleash your true potential.’