Captain America: Civil War x Lifebuoy
Super Hero Handwash
After a successful stint on Star Wars, Hindustan Unilever came on board once again for a power packed promotion with Marvel Studios’ offering- Captain America: Civil War. Lifebuoy India launched limited edition co-branded Super Hero handwash, inspired by Captain America and Iron Man movie art. This massive multi platform campaign became a huge success for both the brands.
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