Healthy Shine for your princess’ delicate hair

Johnson & Johnson partnered with one of Disney’s most popular and evergreen franchise ‘Frozen’, to launch a brand new product- Activ Kids Shiny Drops Shampoo. Launched 3 variants of limited Shampoo Packs for Kids aged 2-7 years. Activated a contest on packs where people got a chance to experience the magic of Disney Frozen in Hong Kong, along with other Frozen merchandise that was won daily. The campaign touched millions across Television, digital, retail and on-ground.