Star Wars: The Force Awakens x Lifebuoy
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Unilever India joined forces with Star Wars: The Force Awakens to launch a special co-branded Lifebuoy x Star Wars hand wash and a chance to win something really exciting- a super cool light saber. The promotion was a huge success at the time generating 1 million missed calls for the premia. The campaign was later replicated in middle east due to its immense success in India.
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Email id: MP.Nishanth@disney.com